Mattoni, in Czech Republic, invented a new for.Mattoni, in Czech Republic, invented a new form of drink: the unsweetened flavored water. Something completely different, actually opposite, from what customers expected form category. A great product for our times but potentially shocking if you wasn’t prepared to taste something completely. The huge success of this commercial helped to create a new, fast growing category in an overcrowded sector.
Categorie
Turning the world upside down.
Tv commercial for unsweetened flavored water, which turns upside down the category
![](https://www.antoniopinter.it/wp-content/uploads/2020/07/Schermata-2020-07-30-alle-21.57.26-1200x754.png)