Turning the world upside down.

Mattoni, in Czech Republic, invented a new for.Mattoni, in Czech Republic, invented a new form of drink: the unsweetened flavored water. Something completely different, actually opposite, from what customers expected form category. A great product for our times but potentially shocking if you wasn’t prepared to taste something completely. The huge success of this commercial helped to create a new, fast growing category in an overcrowded sector.